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The Consumer Reports study of client satisfaction indicated that
Actual Behaviour
The observed actions or reactions of an individual in a given situation, as opposed to intended or theoretical behavior.
Theory of Reasoned Action
A psychological theory that explains an individual's behavior based on their intention to perform the behavior, which is influenced by their attitudes and subjective norms.
Predicting Behaviour
The process of forecasting individuals' future actions based on past and current behavior patterns, often used in psychology and marketing.
Original Fishbein Model
A psychological model developed by Martin Fishbein in the 1960s, used to predict behaviors based on an individual's attitudes towards the behavior and subjective norms.
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