Examlex
Correlation measures the strength and direction of a relationship between variables.
The Love Becomes Hate Effect
illustrates how strong affection for a brand can turn into intense dislike due to negative experiences or disillusionment.
Love Becomes Hate Effect
A phenomenon where intense passion or love for a brand turns into strong dislike due to disappointment or unmet expectations.
Grudge-holding
The persistent feeling of ill will or resentment resulting from a past insult or injury, which can impact consumer relations and brand reputation.
Motivated Reasoning
The concept that people's desires and preferences influence their decision-making process and judgments.
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