A Tale of Two Managers

question 150

Multiple Choice

A Tale of Two Managers
Renee and Frank are managers of two different departments at Pharma-cost.com, an on-line pharmacy targeted to the Generation X population. The company is facing increased government scrutiny, especially with uncertainties surrounding on-line drug distribution, on-line sales tax, consumer protection regulation, etc. While Renee believes in defending the status quo through lawsuits and lobbying, Frank says Pharma-cost.com should improve performance to avoid government intervention.
-Refer to A Tale of Two Managers. Frank would be described as ____ on the political response continuum.

• A) wait and watch
• B) overzealous
• C) reactive
• D) neutral
• E) proactive

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Definitions:

Impact Evaluation

Impact evaluation assesses the changes that can be attributed to a particular intervention, including what outcomes would have happened in the absence of the intervention. It focuses on the causality between actions and outcomes.

Process Evaluation

Analysis of the components and the implementation of a program, aimed at understanding how it operates and its effectiveness.

Outcome Evaluation

Assessment focused on the actual impacts or outcomes resulting from the implementation of a program or activity.

Outcome Evaluation

The process of determining the results or impacts of an activity or program.