If a Company Based in China Ran an Ad on American

question 39

Multiple Choice

If a company based in China ran an ad on American television that was generally acceptable to Chinese women but offensive to millions of American women, that ad could be called

• A) ethnocentric.
• B) monochronic.
• C) high-context.
• D) geocentric.
• E) low-context.

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Definitions:

Mourning Rituals

Traditional ceremonies and practices observed in the aftermath of a death, varying widely across cultures, aimed at honoring and remembering the deceased.

Region

A specific geographic area distinguished by certain characteristics such as physical natural features, cultural identity, or administrative boundaries.

Ethnicity

A category of people who identify with each other based on common ancestral, social, cultural, or national experiences.

Sexual Double Standard

A societal code that permits or encourages sexual freedom and experimentation in one gender (typically males) more than the other.