The Process of Coping with Uncertainty by Formulating Future Courses

question 16

Multiple Choice

The process of coping with uncertainty by formulating future courses of action to achieve specified results refers to

• A) PERT.
• B) planning.
• C) pareto analysis.
• D) the project life cycle.
• E) controlling.

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Definitions:

Geographic Segmentation

A marketing strategy that divides the market into different geographical units such as countries, regions, cities, or neighborhoods.

Benefits Segmentation

A market segmentation technique that categorizes consumers based on the specific benefits they seek from products or services, rather than demographic factors.

Psychographics

Used in segmentation; delves into how consumers describe themselves; allows people to describe themselves using those characteristics that help them choose how they occupy their time (behavior) and what underlying psychological reasons determine those choices.

Demographic Changes

Alterations in the statistical characteristics of a population over time, including age, gender, income levels, etc.