Kevin, a Web Developer, Tends to Emphasize Short-Term Profits

question 15

Multiple Choice

Kevin, a web developer, tends to emphasize short-term profits. Which strategy does he use?

• A) Shortsighted emphasis on management style
• B) Farsighted emphasis on organizational strategy
• C) Shortsighted emphasis on organizational strategy
• D) Shortsighted emphasis on return
• E) Farsighted emphasis on return

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Definitions:

Value of Retailing

The perceived benefit that shoppers get from the retail experience, including product selection, quality, convenience, and customer service.

Consumers

Individuals or groups that purchase goods and services for personal use, not for manufacturing or resale.

Economy

A system of production, distribution, and consumption of goods and services within a particular geographic region, governed by supply and demand.

Target Markets

The specific group of consumers at whom a company aims its products and services.