Mark Drum, President of Bayside Engineering, Wants to Apply a More

question 165

Multiple Choice

Mark Drum, president of Bayside Engineering, wants to apply a more modern strategy-making style at his company. He would like to implement an organic approach, in which strategy is driven by his employees' (organizational actors) initiative. Which mode would you recommend?

• A) Command
• B) Symbolic
• C) Rational
• D) Transactive
• E) Generative

---

Definitions:

Geographical Areas

Specific locations or regions defined by natural or artificial boundaries.

Supplier’s Attempt

Refers to the efforts or initiatives a supplier makes to meet or exceed customer expectations, enhance partnerships, or improve product offerings.

Full-Line Forcing

A sales strategy where a supplier requires a retailer to carry its entire product line to obtain any of the supplier's products.

Tying Arrangement

A business practice where a seller requires a buyer to purchase another one of the seller's products as a condition of purchasing the desired product.