Examlex
Because of the growing use of cell phones, managers need to be particularly sensitive to the risk of inadvertently broadcasting proprietary company information.
Overriding Concern
A primary or dominant issue that takes precedence over other considerations in decision-making or strategy.
Cost Leadership
Cost leadership is a business strategy that focuses on achieving the lowest operational costs within an industry to offer goods or services at a lower price than competitors.
Word-Of-Mouth-Based
Refers to marketing and promotion strategies that rely on existing customers' recommendations to friends, family, and colleagues as the primary means of spreading information about a product or service.
Free Internet Service
Access to the Internet provided at no cost to the user, often offered in public spaces, as part of a promotion, or through certain service providers.
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