An Organizational Crisis Is a High-Probability, Low-Impact Event with a Clear

question 79

True/False

An organizational crisis is a high-probability, low-impact event with a clear cause and effect relationship.

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Definitions:

Customer Journey Map

A visual representation of the process a customer goes through to achieve a goal with a company, from initial engagement through various touchpoints to the final outcome.

Touchpoint

Any interaction or point of contact between a company and its customers, which can influence the customer's perception and relationship with the brand or product.

Journey Map

A visual representation of a user's experience with a product, service, or brand over time, highlighting key interactions and touchpoints.

Buyer Persona

A detailed description of a fictional person who represents a key segment of a company's target market, used to visualize the ideal customer and guide marketing strategies.