Which of the Following Best Illustrates the Use of Information

question 57

Multiple Choice

Which of the following best illustrates the use of information systems to focus on market niche?

• A)A car manufacturer's Web site that lets you customize the features on the car you are purchasing.
• B)A restaurant chain analyzing local sales figures to determine which menu items to serve.
• C)A bookseller selling an e-book reader that reads only the bookseller's books.
• D)A department store creating specialized products for preferred customers.
• E)A clothes manufacturer expanding its offerings to new styles.

Comprehend the concept and implications of fixed and dynamic pricing strategies.

Recognize loss-leader pricing and its strategic use to attract customer attention.

Identify and differentiate between above-market, at-market, and below-market pricing strategies.

Grasp the significance of product-line pricing and how it impacts profitability across a range of products.

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Definitions:

Economic Measures

Quantitative indicators used to evaluate the economic performance of a country, region, or sector, such as GDP, unemployment rates, and inflation.

Local Fulfillment

The process of storing and distributing products within close proximity to the end consumer to ensure faster delivery.

Global Distribution Strategy

The planning and execution involved in moving a product from the manufacturer to the end user across international boundaries.

Global Pricing Strategies

Strategies used by companies to determine the appropriate price of their products or services on a global scale, taking into account currency differences, economic conditions, and local laws.