The Effect of the Internet Has Been to Decrease the Bargaining

question 98

True/False

The effect of the Internet has been to decrease the bargaining power of customers.

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Definitions:

Percentage-of-Sales Method

A budgeting technique for marketing or advertising that bases the budget on a fixed percentage of the sales revenue.

Affordable Method

A promotion-mix budgeting strategy in which firms set their promotion budget based on what they believe they can afford.

Promotional Budget

The allocation of financial resources dedicated to marketing and advertising activities over a specified period.

Promotional Message

Communication designed to inform, persuade, or remind potential buyers about a product or service, often as part of a broader marketing strategy.