Ethics Describes the Principles of Right and Wrong That Can

question 67

True/False

Ethics describes the principles of right and wrong that can be used by individuals to make choices to guide their behavior.

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Definitions:

Personal Selling

A sales technique involving direct interaction between a salesperson and a customer with the aim of persuading the customer to purchase a product or service.

Non-price Strategy

Marketing tactics that do not involve altering the price, such as product differentiation, branding, and quality improvements.

Upper-middle Class

A socio-economic group characterized by high educational attainment, professional careers, and relatively high income.

Product Differentiation

The method of making a product or service stand out from the competition, enhancing its appeal to a specific target audience.