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Cognitive Dissonance
The psychological discomfort experienced when holding two or more conflicting cognitions, such as beliefs, attitudes, or behaviors.
Dissonance Reduction
The process of rationalizing or justifying conflicting thoughts, beliefs, or attitudes to reduce psychological discomfort.
Theory of Planned Behavior
A psychological theory which states that an individual's behavior is determined by their intention to perform the behavior, which in turn is influenced by their attitudes, subjective norms, and perceived behavioral control.
Subjective Norm
An individual's perception of social pressure to perform or not perform a particular behavior, influenced by the beliefs about what important others think they should do.
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