Identify and Describe the Two Types of Customer Relationship Management

question 85

Essay

Identify and describe the two types of customer relationship management applications.

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Definitions:

MRP

Materials Requirement Planning, a system for effectively managing manufacturing processes by calculating materials, components, and quantities needed.

Parent Component

A part or item in an assembly or sub-assembly that has one or more components underneath it in the hierarchy of materials.

Dependent Demand

The demand for a product or component that is directly reliant on the demand for another product or assembly within the same production process.

Customer Preferences

This term refers to the tastes, choices, or selections that consumers make regarding products, services, or suppliers.