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What Is the Most Profound Way in Which E-Commerce and the Internet

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Essay

What is the most profound way in which e-commerce and the Internet have changed the relationship between companies and their customers? Support your answer.


Definitions:

Win-win Orientation

A negotiation and conflict resolution approach where all parties aim for a solution that benefits everyone involved.

Cooperative Social Value

The preference for outcomes that maximize benefits for all group members through cooperation and mutual support.

Win-lose Orientation

A competitive approach to conflict resolution where one party seeks to win at the expense of the other, often leading to negative outcomes for relationships.

Mixed-motive

Games or situations where participants' interests partially converge and partially diverge, leading to complex decision-making dynamics.

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