What Is the Difference Between Personalization and Customization,as Applied to E-Commerce

question 20

Multiple Choice

What is the difference between personalization and customization,as applied to e-commerce technologies?

• A)Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user.
• B)Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user.
• C)Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences.
• D)Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences.
• E)There is no difference,both terms refer to changing a product or communication for the consumer.

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Definitions:

Selective Screening

The process of filtering information to focus on the most relevant or important details, often to reduce overload and enhance decision making.

Stimuli

External factors or events that provoke a response or reaction from a system or organism.

Shareholders

Individuals or entities that own one or more shares in a corporation, making them partial owners and giving them certain rights and responsibilities.

Labor Costs

Labor costs refer to the total amount spent by employers on wages, benefits, and taxes for their employees.