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Everything else being equal, a firm considering outsourcing would find all of the following desirable except:
Pew Research
An American think tank based in Washington, D.C., providing information on social issues, public opinion, and demographic trends shaping the United States and the world.
Ad Revenue
Income that a company generates from displaying advertisements on its website, app, or other media properties, often based on the number of views or clicks.
Media Relations
The practice of managing interactions and building relationships between an organization and the media to secure positive coverage and convey the organization's message.
Media Strategy
A plan outlining how media channels, platforms, and tools will be used to communicate a message to the target audience effectively.
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