Examlex
Formal planning and control tools
Marginal Revenue
The additional income received from selling one more unit of a good or service; it is an important concept for determining the optimal level of output for a company.
Purely Competitive Firm
A company operating in a market where there are many buyers and sellers, the products are homogeneous, and there are no barriers to entry or exit.
Average Revenue
The revenue a company generates per unit of output sold, calculated by dividing total revenue by the number of units sold.
Perfectly Elastic Demand Curve
A demand curve with infinite elasticity, where consumers are willing to purchase any amount of a product at a certain price, but none at any slightly higher price.
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