The owner of Tastee Cookies needs to decide whether to lease a small, medium, or large new retail outlet. She estimates that monthly profits will vary with demand for her cookies as follows: 
If she uses the maximax criterion, what size outlet will she decide to lease?
Definitions:
Factor-analysis
A statistical method used to identify underlying variables, or factors, that explain the pattern of correlations among multiple variables.
R Technique
A statistical method used in personality research to identify correlations among different personality traits or test items.
Behavioral Genetics
The study of the relationship between genetic or hereditary factors and personality traits.
Hereditary Factors
Genetic characteristics and traits that are passed from parents to offspring, influencing various aspects of biological and psychological development.
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