The owner of Tastee Cookies needs to decide whether to lease a small, medium, or large new retail outlet. She estimates that monthly profits will vary with demand for her cookies as follows: 
If she feels there is a 30 percent chance that demand will be high, what is her expected value of perfect information?
Definitions:
Consistent Behaviorally
Involves actions and reactions that are regularly observed and predictable based on past behavior.
Factor Analysis
A statistical method used to describe variability among observed, correlated variables in terms of a potentially lower number of unobserved variables called factors.
Religiosity
The quality of being religious, often demonstrated through practices, beliefs, rituals, and the degree of commitment to a particular religion.
Hans Eysenck
A psychologist known for his work in the fields of personality and intelligence, and for proposing a model of personality based on three dimensions: neuroticism, extraversion, and psychoticism.
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