Examlex
Peterson Productions wants to protect itself from wrongful discharge litigation,so the firm has eliminated from its job application any statements that suggest ________.
Primacy Effect
The tendency to remember information that comes first in a list better than information presented later on.
Central Route
A method of persuasion that involves deeply processing the content of a message, focusing on the argument's quality and strength.
Peripheral Route
A method of persuasion that relies on superficial cues or emotional appeal rather than logical argumentation, as outlined in the Elaboration Likelihood Model.
Heuristics
Mental shortcuts, or rules of thumb, that are used for making judgments and decisions.
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