Examlex
The fact that the same behavior can be seen as normal by some and as deviant by others is called the
Expectancy Theory
A motivation theory that explains how individuals choose behaviors, predicting that people will choose the behavior that entails the most desirable outcomes to them.
Self-Interest Theory
A theory suggesting that human actions are motivated by personal gain, positing that individuals are primarily driven by self-serving interests even in decisions that appear altruistic.
Consumer's Actual
The real or existing state of consumption behavior and patterns exhibited by an individual or group, as opposed to their potential or intended actions.
Determined
Showing a firm decisiveness and purposefulness in achieving a specific goal.
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