Examlex
Which term is most closely associated with cellular manufacturing?
Market Development
The strategy of entering new markets or segments to expand the customer base for existing products or services.
Diversification
A strategy of expanding into new markets, products, or services to reduce risk and increase opportunities for growth.
Market Penetration
A quantification of the volume of sales or adoption rate of a product or service as compared to the entire theoretical customer base for that item.
Market Penetration
A strategy aimed at increasing a company's market share for an existing product, or promoting a new product, within an existing market.
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