Which of the Following Routes to a Newspaper Website Generates

question 63

Multiple Choice

Which of the following routes to a newspaper website generates the most digital ad revenue for the newspaper?

• A)via a search engine
• B)via a social media site such as Facebook
• C)directly to a newspaper's home page
• D)via an online video

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Definitions:

Indicator Variable

A binary variable that takes the value 1 to indicate the presence of a particular feature or condition and 0 to indicate its absence.

Odds Ratio

A measure of association between an exposure and an outcome, indicating the odds of an outcome occurring in the presence compared to the absence of the exposure.

Logistic Regression Model

A statistical model that estimates the probability of a binary outcome based on one or more predictor variables.

Logistic Regression Model

A statistical model used to predict a binary outcome (such as yes/no, success/failure) based on one or more predictor variables.