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Interactivity That Enables Product Customization Alters Industry Structure by Reducing

question 22

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Interactivity that enables product customization alters industry structure by reducing the threat of substitutes.


Definitions:

Market Price

Market price is the current price at which an asset or service can be bought or sold in a marketplace.

Merged Firm

A company that exists after two or more companies have combined into one through a merger or acquisition.

Acquisition

The process where one company purchases most or all of another company's shares to gain control over it.

Acquisition

The process of acquiring control of another company or business entity through purchase or merger.

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