Which Element of the Business Model Refers to the Presence

question 13

Multiple Choice

Which element of the business model refers to the presence of substitute products in the market?

• A) value proposition
• B) competitive environment
• C) competitive advantage
• D) market opportunity

Understand the role of trustworthiness and expertise in a communicator's persuasiveness.

Analyze the effectiveness of convert communicators and their impact on audience persuasion.

Grasp the significance of message-source separation over time, known as the sleeper effect.

Comprehend the effects of self-esteem levels on receptiveness and yielding to persuasive messages.

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Definitions:

Gulf of Tonkin Resolution

A 1964 U.S. congressional resolution that gave President Lyndon B. Johnson broad powers to escalate the Vietnam War without a formal declaration of war.

Congress

The legislative branch of the United States federal government, composed of the House of Representatives and the Senate.

November 1963

Notable for the assassination of U.S. President John F. Kennedy on November 22, 1963, an event that shocked the world and had a lasting impact on American society and politics.

August 1964

pertains to the month and year notable for the Gulf of Tonkin incident, which led to the escalation of U.S. involvement in the Vietnam War.