Which of the Following Is Not True About Search Engine

question 41

Multiple Choice

Which of the following is not true about search engine advertising?

• A)Spending on search engine advertising constitutes over 45% of all online advertising spending.
• B)The top three search engine providers supply over 95% of all online searches.
• C)The click-through rate for search engine marketing has been steady over the years.
• D)Search engine advertising is the fastest growing type of online advertising.

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Definitions:

Maturity

Maturity in finance refers to the date on which the principal or final payment of a loan, bond, or other financial instrument is due to be paid in full.

Percent of Sales Method

A financial forecasting model used to estimate certain balance sheet and income statement figures based on projected sales revenue.

Uncollectible Accounts Receivable

Refers to the portion of accounts receivable that a company does not expect to collect due to customers being unable to pay.

Allowance

An amount set aside or deducted to account for possible adjustments or for diminution in value, notably in the contexts of accounts receivable and inventory.