Impressions Are a Measure of The

question 21

Multiple Choice

Impressions are a measure of the:

• A)number of times an ad is clicked.
• B)number of times an ad is served.
• C)number of http requests.
• D)number of pages viewed.

---

Definitions:

Maintenance Costs

Expenses associated with the routine care and preservation of assets to keep them in operational condition.

Variable Operating Expense

Expenses that fluctuate in proportion to the amount of production or the volume of sales.

Sales Revenue

The income received from selling goods or services, which may include discounts and deductions for returned merchandise.

High-low Method

A method applied in cost accounting that calculates variable and fixed costs by analyzing the most and least active periods.