The Nike ID Program Is an Example of Which of the Following

question 42

Multiple Choice

The Nike iD program is an example of which of the following marketing techniques?

• A) customer co-production
• B) transactive content
• C) price discrimination
• D) permission marketing

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Definitions:

Nasal Cavities

Hollow spaces within the nose that filter, warm, and humidify air breathed in, also playing a role in olfaction (sense of smell).

Gallbladder

A small, pear-shaped organ located beneath the liver, responsible for storing and concentrating bile, a digestion-aiding fluid.

Cholecystokinin

A hormone secreted by the small intestine that aids digestion by stimulating the gallbladder to release bile and the pancreas to secrete enzymes.

Bile

A substance created in the liver and stored in the gallbladder. Bile is a bitter, yellow-green fluid that is used in the digestion of fats.