Recency Refers to The

question 57

Multiple Choice

Recency refers to the:

• A) percentage of customers who do not return during the next year after an initial purchase.
• B) time elapsed since the last visit made by a customer.
• C) percentage of existing customers who continue to buy on a regular basis.
• D) percentage of customers who return to the site within a year to make additional purchases.

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Definitions:

Chance Variations

Random changes or differences that occur naturally within processes, which can affect outcomes unpredictably.

Causally Related

A connection between two events where one directly affects the outcome or occurrence of the other.

Retested

The process of administering a test or assessment again to the same subject at a different time to evaluate changes, consistency, or reliability.

Regression Toward

A statistical phenomenon that suggests that extreme scores or extreme behavior are likely to be closer to the average on subsequent observations or attempts.