Which of the Following Is Not True About Social Marketing

question 28

Multiple Choice

Which of the following is not true about social marketing?

• A) More than 50% of Twitter's ad revenues are generated by desktop users.
• B) The top seven social networks account for over 90% of all visits.
• C) Social marketing differs markedly from traditional online marketing.
• D) In social marketing, business cannot tightly control their brand messaging.

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Definitions:

Drive for Consistency

An internal push within individuals to ensure that their beliefs, attitudes, and behaviors are all in agreement.

Cognitive Dissonance Theory

A theory suggesting that individuals experience discomfort when holding two or more conflicting cognitions (beliefs, attitudes, or values), leading to an alteration in one of the cognitions to reduce the discomfort.

Alcoholics Anonymous

A self-help organization and mutual aid fellowship for individuals who struggle with alcoholism, offering peer support to achieve and maintain sobriety.

Attitude Change

The process by which an individual's general feelings, beliefs, and behaviors towards a person, object, or event are altered.