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Name and Describe the Five Steps in the Social Marketing

question 74

Essay

Name and describe the five steps in the social marketing process.


Definitions:

Reflex

A simple, automatic response to a specific stimulus, such as the knee-jerk reaction.

Problem Solving

The process of identifying a problem, developing possible solution paths, and taking the appropriate course of action.

Behaviorism

A school of psychology that seeks to define psychological research in terms of observable measures emphasizing the scientific study of behavior.

Objectivity

The quality of being unbiased, unprejudiced, and based on observable phenomena and facts.

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