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What Are the Implications for Marketers Given That Users Spend

question 49

Essay

What are the implications for marketers given that users spend almost half their total digital time using smartphone apps and that on average,users only use about 27 apps a month?


Definitions:

Completely Inelastic

A situation in which the demand or supply for a good or service is totally unresponsive to price changes.

Inelastic

Describes a condition where the demand or supply for a good or service is not significantly changed by changes in price.

Elastic

Elasticity in economics refers to the responsiveness of demand or supply to changes in price or income.

Completely Inelastic

Describes a situation where the demand or supply for a good or service does not change in response to changes in price.

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