What Technologies and Techniques Are Employed in Location-Based Mobile Marketing

question 41

Essay

What technologies and techniques are employed in location-based mobile marketing?

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Definitions:

Linear Regression

A statistical method for modeling the relationship between a dependent variable and one or more independent variables by fitting a linear equation.

Independent Variable

A variable that is manipulated or changed in an experiment to test its effects on dependent variables.

Scatterplot

A graphical representation using dots to show the relationship or correlation between two variables.

Perfect Correlation

A relationship between two variables where one variable can be perfectly predicted from the other.