Big Data Plays an Important Role in Predictive Marketing

question 78

True/False

Big data plays an important role in predictive marketing.

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Definitions:

Behavioral Responses

Actions or reactions of an individual in response to external or internal stimuli.

External Stimuli

Are outside factors or events that influence an individual's physiological and psychological reactions.

Middle-Range Theory

A theory that focuses on explaining phenomena within a specific, limited range of contexts, bridging the gap between grand theories and empirical observations.

Frustration

The blocking of goal-directed activity. According to the frustration-aggression hypothesis, frustration leads to aggression.