Scanning the General Environment Would Identify Information on

question 58

Multiple Choice

Scanning the general environment would identify information on

• A) substitute goods.
• B) customer and firm bargaining power.
• C) the aging population and ethnic shifts.
• D) competitive rivalry.

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Definitions:

Uses And Gratifications

A theory in communications research that explores how individuals actively seek out media to satisfy various psychological and social needs.

Media

The main means of mass communication, including broadcasting, publishing, and the internet, used for disseminating information and entertainment.

Using Media

The act of engaging with various forms of media for information, entertainment, education, or communication purposes.

Cultural Jammers

Individuals or groups who employ the strategy of altering or subverting mainstream cultural institutions or messages, often to challenge consumerism or the status quo.