It Is Important to Question the Reliability of Forecasts Because

question 103

Multiple Choice

It is important to question the reliability of forecasts because

• A) if predictions are too low, a company like Motel 6 might build too many units and thus have a surplus of capacity.
• B) uncertainty is black and white, and therefore the gray areas are unimportant.
• C) underestimating uncertainty can lead to good competitive strategies.
• D) the growth new industries, such as that of telecommunications, cannot be predicted.

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