Using the Five-Forces Model,explain a Potential Reason Why Alaska Airlines

question 5

Essay

Using the five-forces model,explain a potential reason why Alaska Airlines purchased Virgin America in December 2016.

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Definitions:

Store Owner

An individual or entity that owns and manages a retail business establishment.

Carpets Left

Refers to the quantity of carpets that remain unsold or available in inventory.

Economic Profit

The distinction between the sum of all income and the total of all expenses, encompassing both direct and indirect costs.

Fixed Costs

Costs that do not vary with the level of production or sales, including expenses like rent and salaries.