In Contrast to ________ Interactions,which Allow the Firm to Gain

question 56

Multiple Choice

In contrast to ________ interactions,which allow the firm to gain insights on the needs of a particular customer,________ offers the opportunity to leverage the wisdom of a larger crowd.

• A) consumer; sourcing
• B) prosumer; outsourcing
• C) prosumer; crowdsourcing
• D) marketing; crowdsourcing

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Definitions:

Price Term

A condition in a contract specifying the amount to be paid for the goods or services.

Collateral Promise

A secondary promise that is ancillary (subsidiary) to a principal transaction or primary contractual relationship, such as a promise made by one person to pay the debts of another if the latter fails to perform. A collateral promise normally must be in writing to be enforceable.

Before Marriage

Refers to the period or status of individuals' lives before entering into a legally recognized marital union.

Writing Requirement

A legal principle that certain kinds of contracts must be in writing to be enforceable.