IP Is Characterized by ________ Development Costs and Very ________

question 81

Multiple Choice

IP is characterized by ________ development costs and very ________ marginal costs.

• A) insignificant; low
• B) expensive; high
• C) significant; low
• D) insignificant; high

---

Definitions:

Marketing Control

A method used to evaluate the effectiveness of marketing strategies and ensure that marketing objectives are being met.

Risk

The possibility of suffering harm, loss, or a negative outcome as a result of internal or external vulnerabilities, often calculated in terms of likelihood and impact.

Divestiture

The process of selling off a business unit or division, or disposing of an asset, as part of a strategic business decision.

Exchange Rates

The price of one currency in terms of another for conversion purposes.