A Location Analysis Has Been Narrowed Down to Three Locations

question 36

Multiple Choice

A location analysis has been narrowed down to three locations. The critical factors, their weights, and the ratings for each location are shown below: $$\begin{array} { l c c c c } &{ \text { Location } } \\\text { Factor } & \text { Wt. } & \text { A } & \text { B } & \text { C } \\\hline \text { Labor Cost } & .4 & 70 & 80 & 90 \\\text { Transportation Cost } & .2 & 80 & 80 & 60 \\\text { Market Access } & .2 & 90 & 70 & 60 \\\text { RawMaterials Cost } & .1 & 50 & 70 & 90 \\\text { Utility Cost } & .1 & 80 & 90 & 70\end{array}$$
What is the composite score for location A?

• A) 76
• B) 75
• C) 78
• D) 74
• E) 76.33

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Definitions:

Wholesale Cost

The cost of goods purchased in large quantities directly from manufacturers or distributors before any markup for retail sale.

Trail Mix

A snack blend that typically consists of a mixture of nuts, seeds, dried fruits, and sometimes chocolate or candy.

Peanuts

Informally, a very small or insignificant amount of money; literally, a legume crop grown mainly for its edible seeds.

Raisins

Dried grapes often used as a snack or cooking and baking ingredient.