A Firm Can Achieve Differentiation Through All the Following Means

question 22

Multiple Choice

A firm can achieve differentiation through all the following means except

• A) improving brand image.
• B) offering lower prices to frequent customers.
• C) better customer service.
• D) adding additional product features.

Comprehend the concept of need recognition and its impact on consumer behavior.

Recognize the significance of perceived value in consumer choice.

Understand the balance of needs and its relevance in target market strategies.

Identify the sets (universal, retrieval, evoked) considered during the consumer decision process.

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Definitions:

Psychology

The scientific study of the human mind and its functions, especially those affecting behavior in a given context.

Society

A community of people living in a particular country or region and having shared customs, laws, and organizations.

Gender Identity

An individual's personal sense of their own gender, which may or may not correspond to the sex they were assigned at birth.

Gender Dysphoria

A condition where there is a psychological discomfort or dissatisfaction with the gender assigned at birth, leading to significant distress or impairment.