A Differentiation Strategy Enables a Business to Address the Five

question 64

Multiple Choice

A differentiation strategy enables a business to address the five competitive forces by

• A) having brand-loyal customers become more sensitive to prices.
• B) increasing economies of scale.
• C) providing protection against rivalry.
• D) serving a broader market segment.

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Definitions:

Catholicism

The branch of Christianity headed by the Pope, based in the Vatican City; includes doctrines and practices followed by Catholics worldwide.

Colonization

The process by which a central power dominates the surrounding land and its components.

Roanoke

Often referred to as the "Lost Colony," it was an early English settlement in North America that mysteriously disappeared.

Privateering

The practice of commissioning private ships to capture enemy ships during wartime, authorized by a government through letters of marque.