Examlex
Atlas Door created competitive advantages in overall low cost and differentiation by creating ________ among value-chain activities.
Diversified Market
A market characterized by a variety of products, services, and players, aiming to reduce risks and cater to different customer segments.
CVPs
Short for Customer Value Propositions, which are statements that explain how a product or service solves customers' problems, meets their needs, or improves their situation.
IKEA
A multinational group that designs and sells ready-to-assemble furniture, kitchen appliances, and home accessories, known for its low-cost products.
Mass Market
The large segment of the consumer population to which products and services are marketed with a wide appeal and broad accessibility.
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