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Rivals would find it difficult to challenge Atlas Door in the short run because of
Age
The length of time that a person has lived or a thing has existed.
Reinforcing Factors
Elements that increase the likelihood of a person adopting or continuing a health-related behavior.
Precontemplation Stage
The stage of behavior change where the individual is not yet considering change or is unaware of the need to change.
Transtheoretical Model
A psychological model that outlines stages of change individuals go through in modifying behavior, from precontemplation to maintenance.
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