A Cash Cow,in the BCG Framework,refers to a Business That

question 50

Multiple Choice

A cash cow,in the BCG framework,refers to a business that has

• A) high market growth and relatively high market share.
• B) relatively low market share and low market growth.
• C) relatively low market share and high market growth.
• D) low market growth and relatively high market share.

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Definitions:

Brand

A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.

Marketing Researcher

A professional who studies market conditions, trends, and consumer behaviors to improve marketing strategies and product development.

Top-of-Mind Awareness

The first brand or product that comes to a consumer's mind when thinking about a particular industry or category.

Recall

The process of retrieving information or memories from past experience; in a business context, it often refers to a company's request to return a product due to the discovery of safety issues or product defects.