In Managing the Corporate Portfolio,the BCG Matrix Would Suggest That

question 19

Multiple Choice

In managing the corporate portfolio,the BCG matrix would suggest that

• A) dogs should be invested in to increase market share and become cash cows.
• B) stars are in low growth markets and can provide excess cash to fund other opportunities.
• C) cash cows require substantial cash outlays to maintain market share.
• D) question marks can represent future stars if their market share is increased.

---

Definitions:

Cultural Group

A collection of individuals who share common cultural practices, language, or heritage.

Normalization

The process of making something normal or acceptable, often referring to the integration of groups into mainstream society or the standardization of data in database design.

Crohn's Disease

A chronic inflammatory bowel disease that affects the lining of the digestive tract, leading to abdominal pain, severe diarrhea, fatigue, and malnutrition.

Diagnosed

The process of identifying a disease or condition from its signs and symptoms through assessment, tests, or other diagnostic procedures.