Cooperative Relationships Such as ________ Have Potential Advantages Such as Entering

question 34

Multiple Choice

Cooperative relationships such as ________ have potential advantages such as entering new markets,reducing manufacturing (or other) costs in the value chain,and developing and diffusing new technologies.

• A) franchises
• B) mergers
• C) acquisitions
• D) joint ventures and strategic alliances

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Definitions:

Specific Brands

Brands that are identified and differentiated by unique characteristics, appealing to particular segments of consumers.

Convenience Product

A type of product that is widely available and requires minimal effort from the consumer to purchase, often bought out of convenience.

Discretionary Product

Products that are non-essential and purchased with disposable income; the purchase can be delayed without significant consequence.

Oral Contraceptives

A type of birth control that is taken by mouth, including pills that prevent ovulation.