In 2005,Plum Organics Entered the Market with Convenient Organic Baby

question 33

Multiple Choice

In 2005,Plum Organics entered the market with convenient organic baby food and snack foods for children.It now has over 20 products,saw sales grow by 44 percent in 2015,and claims over 7 percent market share in the baby food segment.It used which new entry strategy in 2005?

• A) imitative
• B) pioneering
• C) differentiated
• D) adaptive

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Definitions:

Year 1

The initial or first year in a given time frame or series, often used as a base year for comparison in financial and performance analysis.

Absorption Costing

An accounting method that includes all direct costs and allocated overhead costs (both fixed and variable) in the cost of a unit of product.

Unit Product Cost

The total cost associated with producing one unit of product, including direct materials, labor, and overhead.

Year 2

The second year in a given timeline or series, often used in financial and performance analysis.