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In 2005,Plum Organics Entered the Market with Convenient Organic Baby

question 33

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In 2005,Plum Organics entered the market with convenient organic baby food and snack foods for children.It now has over 20 products,saw sales grow by 44 percent in 2015,and claims over 7 percent market share in the baby food segment.It used which new entry strategy in 2005?


Definitions:

Movie Effect

The influence that watching movies or other multimedia content can have on a person's emotions, behavior, attitudes, or perceptions.

Eardrum Vibration

The movement of the eardrum in response to sound waves, crucial for the hearing process.

Sound Wave

A type of wave that is an oscillation of pressure transmitted through a solid, liquid, or gas, composed of frequencies within the range of hearing and capable of producing a sound sensation.

Pressure Wave

A type of wave in which the oscillations occur in the direction of propagation, often found in sound waves.

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