In Market Research, a Group of Consumers Organized by Marketing

question 33

True/False

In market research, a group of consumers organized by marketing to express their opinions about a product or service is called a steering committee.

---

Definitions:

Equilibrium Price

The market price at which the quantity of goods supplied is equal to the quantity of goods demanded; also known as the market-clearing price.

Cotton T-shirts

Garments made from cotton fabric, typically characterized by short sleeves and a round neckline.

Tobacco

A product prepared from the leaves of the tobacco plant by curing them, commonly used for smoking, chewing, or snuff.

Marijuana

A psychoactive drug from the Cannabis plant used for medical or recreational purposes.